Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

By: Steven Haines

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ISBN
9780071770057
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eBook
 
 

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Build better products by expanding the role of Product Management

Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.

Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
ISBN:
9780071770057
Publication Date:
10 / 10 / 2011

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