Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

By: Steven Haines

QTY
-+
$44.99
RRP: $52.99
Save $8.00
ISBN
9780071770057
Date Released
Binding
eBook
 
 

Instant Download

Hardcover
$55.99
Only available to order.
Description
Information
Build better products by expanding the role of Product Management

Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.

Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
ISBN:
9780071770057
Publication Date:
10 / 10 / 2011

You might also like