Market Segmentation: How to Do It, How to Profit from It: How to do it, how to profit from it

Market Segmentation: How to Do It, How to Profit from It: How to do it, how to profit from it by Malcolm McDonald

By: Malcolm McDonald

$64.79
 
 
ISBN
9780080479194
Date Released
Binding
eBook
 
 

Out of Print

Paperback
$132.99
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Description
Information
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines
ISBN:
9780080479194
Publication Date:
18 / 09 / 2004

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