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    Market Segmentation: How to Do It, How to Profit from It: How to do it, how to profit from it

    By: Malcolm McDonald

    Date Released

    Out of Print

    * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines

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