Marketing Communication: New Approaches, Technologies, and Styles

By: Unknown

QTY
-+
$50.99
 
 
ISBN
9780191557132
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
ISBN:
9780191557132
Publication Date:
17 / 11 / 2005

You might also like