Marketing Death by Cheris Shun-ching Chan
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ISBN
9780195394078
Date Released
Binding
Hardcover
Pages
286
Dimensions
159 x 235 x 26mm
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Other Titles by Cheris Shun-ching Chan

Description
Information
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
ISBN:
9780195394078
Publication Date:
22 / 03 / 2012
Pages:
286
Dimensions:
159 x 235 x 26mm

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