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    Marketing Destinations and Venues for Conferences, Conventions and Business Events

    By: Tony Rogers

    QTY
    -+
    $72.99
     
     
    ISBN
    9780080459066
    Date Released
    Binding
    eBook
     
     

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    Description
    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning

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