Marketing Destinations and Venues for Conferences, Conventions and Business Events

By: Tony Rogers

QTY
-+
$71.99
 
 
ISBN
9780080459066
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning
ISBN:
9780080459066
Publication Date:
26 / 05 / 2006

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