Marketing for Architects and Engineers

By: Brian Richardson

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-+
$62.99
 
 
ISBN
9780203362327
Date Released
Binding
eBook
 
 

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Description
Information
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
ISBN:
9780203362327
Publication Date:
09 / 03 / 2004

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