Marketing Identities Through Language

By: E. Martin

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-+
$172.99
 
 
ISBN
9780230511903
Date Released
Binding
eBook
 
 

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Description
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
ISBN:
9780230511903
Publication Date:
30 / 11 / 2005

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