Break down the silos in marketing, advertising, digital, direct, social, and PR, and create a marketing hub that can unprecedented value
Strategically choose the tools, platforms, and media that reach and serve your customers best.
Architect marketing integration, optimize resource allocation, and change the culture.
Presents three case studies: Fortune 500, small business, non-profit.
Reveals important results from a new Mashable CMO survey and contains top-level CMO interviews in the book and web video.
For years, organizations have been bedeviled with organizational silos that prevent them from conversing with customers in a coherent voice, delivering the right messages to each customer, and building real synergies across all their marketing and communications programs. In this book, leading marketing and social media gurus Geoff Livingston and Gini Dietrich show how to finally break down those silos, bridging traditional and newer disciplines to drive far more value from all of them.
