Marketing Made Simple

By: Paul Reynolds

QTY
-+
$41.99
 
 
ISBN
9780080524948
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.complete coverage of the subject of marketinguser-friendly page layoutcase studies of marketing success stories and failures
ISBN:
9780080524948
Publication Date:
01 / 03 / 2000

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