Marketing Management for Nonprofit Organizations

By: Adrian Sargeant

QTY
-+
$203.99
 
 
ISBN
9780199236152
Date Released
Binding
Paperback
Pages
520
Dimensions
185 x 242 x 32mm

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Description
Information
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
ISBN:
9780199236152
Publication Date:
01 / 04 / 2009
Pages:
520
Dimensions:
185 x 242 x 32mm

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