Marketing Management

Marketing Management by Phillip Kotler & Kevin Lane Keller & Mairead Brady & Malcolm Goodman & Torben Hansen

By: Phillip Kotler & Kevin Lane Keller & Mairead Brady & Malcolm Goodman & Torben Hansen

QTY
-+
$392.99
 
 
ISBN
9780273743613
Date Released
Binding
Hardcover
Pages
1,022
Dimensions
216 x 286 x 39mm

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Description
Information
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
ISBN:
9780273743613
Publication Date:
11 / 12 / 2013
Pages:
1022
Dimensions:
216 x 286 x 39mm

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