• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    Marketing Metaphors and Metamorphosis

    By: P. Kitchen

    QTY
    -+
    $120.99
     
     
    ISBN
    9780230227538
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Information
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
    ISBN:
    9780230227538
    Publication Date:
    01 / 08 / 2008

    You might also like



    Accepted Payments

    Need help? Call us on (07) 3291 7444