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    By: Nigel Bradley

    QTY
    -+
    $206.99
     
     
    ISBN
    9780199655090
    Date Released
    Binding
    Paperback
    Pages
    527
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

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