By: Nigel Bradley

QTY
-+
$206.99
 
 
ISBN
9780199655090
Date Released
Binding
Paperback
Pages
527
Dimensions
191 x 248 x 20mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
ISBN:
9780199655090
Publication Date:
08 / 05 / 2013
Pages:
527
Dimensions:
191 x 248 x 20mm

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