By: Laura R. Oswald

QTY
-+
$123.99
 
 
ISBN
9780199566501
Date Released
Binding
Paperback
Pages
218
Dimensions
153 x 229 x 13mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
ISBN:
9780199566501
Publication Date:
07 / 04 / 2012
Pages:
218
Dimensions:
153 x 229 x 13mm

You might also like



Accepted Payments

Need help? Call us on (07) 3291 7444