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    By: Orville C. Walker & John W. Mullins

    QTY
    -+
    $432.95
     
     
    ISBN
    9780078028946
    Date Released
    Binding
    Paperback
    Pages
    368
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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