Marketing Strategy by Orville C. Walker & John W. Mullins

By: Orville C. Walker & John W. Mullins

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$432.95
 
 
ISBN
9780078028946
Date Released
Binding
Paperback
Pages
368
Dimensions
197 x 248 x 13mm

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Description
Information
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
ISBN:
9780078028946
Publication Date:
24 / 01 / 2013
Pages:
368
Dimensions:
197 x 248 x 13mm

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