Marketing Through Search Optimization

Marketing Through Search Optimization by Alex Michael
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-+
$44.99
 
 


ISBN
9780080473383
Date Released
Binding
eBook
 
 

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Description
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Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites.Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.* Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
ISBN:
9780080473383
Publication Date:
04 / 09 / 2003

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