By: Paul Baines & Chris Fill & Kelly Page

$272.99
 
 
ISBN
9780199290437
Date Released
Binding
Paperback
Pages
859
Dimensions
197 x 267 x 39mm

Out of Print

Description
Information
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
ISBN:
9780199290437
Publication Date:
15 / 05 / 2008
Pages:
859
Dimensions:
197 x 267 x 39mm

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