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    By: Paul Baines & Chris Fill & Kelly Page

    $272.99
     
     
    ISBN
    9780199290437
    Date Released
    Binding
    Paperback
    Pages
    859
     

    Out of Print

    Description
    Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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