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    By: Dhruv Grewal & Michael Levy

    QTY
    -+
    $419.95
     
     
    ISBN
    9780078029004
    Date Released
    Binding
    Hardcover
    Pages
    648
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing.

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