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    By: Roger A. Kerin & Steven W. Hartley

    QTY
    -+
    $433.99
     
     
    ISBN
    9780077729035
    Date Released
    Binding
    Paperback
    Pages
    531
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Provides content in a conversational student-oriented style. This book is developed through the integration of the authors' combined classroom, college, and university experiences. It allows students to personalize marketing and identify possible career interests.

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