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    Marking Enterprise

    By: J. Thoenig

    QTY
    -+
    $61.99
     
     
    ISBN
    9780230579484
    Date Released
    Binding
    eBook
     
     

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    Description
    Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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