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    By: Jean-Claude Thoenig

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    $64.99
     
     
    ISBN
    9780230579484
    Date Released
    Binding
    eBook
     
     

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    Description
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    Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
    ISBN:
    9780230579484
    Publication Date:
    12 / 10 / 2006

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