By: Jean-Claude Thoenig

QTY
-+
$64.99
 
 
ISBN
9780230579484
Date Released
Binding
eBook
 
 

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Description
Information
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
ISBN:
9780230579484
Publication Date:
12 / 10 / 2006

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