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    Master Data Management and Customer Data Integration for a Global Enterprise

    By: Alex Berson, Larry Dubov

    RRP: $92.99
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    Transform your business into a customer-centric enterprise

    Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

    Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

    Design and implement a dynamic MDM-CDI architecture that fits the needs of your business

    Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes

    Improve solution agility and flexibility using SOA and Web services

    Recognize customers and their relationships with the enterprise across channels and lines of business

    Ensure compliance with local, state, federal, and international regulations

    Deploy network, perimeter, platform, application, data, and user-level security

    Protect against identity and data theft, worm infection, and phishing and pharming scams

    Create an Enterprise Information Governance Group

    Perform development, QA, and business acceptance testing and data verification

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