Media and Communication Research Methods

Media and Communication Research Methods by Anders Hansen & David Machin

By: Anders Hansen & David Machin

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$88.99
 
 
ISBN
9780230000070
Date Released
Binding
Paperback
Pages
320
Dimensions
153 x 229 x 26mm

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"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of mediaand communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their ownresearch projects or taking modules in research methods."--Publisher's website.
ISBN:
9780230000070
Publication Date:
17 / 06 / 2013
Pages:
320
Dimensions:
153 x 229 x 26mm

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