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    By: S. Bailey

    QTY
    -+
    $114.99
     
     
    ISBN
    9780230501119
    Date Released
    Binding
    eBook
     
     

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    Description
    Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

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