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    Media, Organizations and Identity

    By: Unknown

    QTY
    -+
    $109.99
     
     
    ISBN
    9780230248397
    Date Released
    Binding
    eBook
     
     

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    Description
    The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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