Media, Organizations and Identity

By: Unknown

QTY
-+
$108.99
 
 
ISBN
9780230248397
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
ISBN:
9780230248397
Publication Date:
09 / 12 / 2009

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