My Life in Advertising and Scientific Advertising

By: Claude Hopkins

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ISBN
9780071784801
Date Released
Binding
eBook
 
 

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
ISBN:
9780071784801
Publication Date:
01 / 02 / 1966

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