By: C. Brymer

QTY
-+
$59.99
 
 
ISBN
9780230227231
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
ISBN:
9780230227231
Publication Date:
14 / 11 / 2008

You might also like