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    By: C. Brymer

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    -+
    $55.99
     
     
    ISBN
    9780230227231
    Date Released
    Binding
    eBook
     
     

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    Description
    The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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