Neglected Firm by Jorge Vasconcellos e Sa
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ISBN
9780230599291
Date Released
Binding
eBook
 
 

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Description
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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
ISBN:
9780230599291
Publication Date:
10 / 05 / 2002

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