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    By: Jorge Vasconcellos e Sa

    QTY
    -+
    $84.99
     
     
    ISBN
    9780230599291
    Date Released
    Binding
    eBook
     
     

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    Description
    Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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