New Economy - New Competition

By: D. Asch

QTY
-+
$72.99
 
 
ISBN
9780230508002
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.
ISBN:
9780230508002
Publication Date:
25 / 01 / 2001

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