New Global Marketing Reality

New Global Marketing Reality by R. Brookes

By: R. Brookes

QTY
-+
$81.99
 
 


ISBN
9780230508576
Date Released
Binding
eBook
 
 

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Description
Information
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
ISBN:
9780230508576
Publication Date:
09 / 10 / 2003

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