• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    New Global Marketing Reality

    By: R. Brookes

    QTY
    -+
    $85.99
     
     
    ISBN
    9780230508576
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444