152 x 229 x 12mm
An Inside Look at Restaurant Deal-Making & Tales from Culinary Trenches.
Success stories abound, but the spectre of failure hovers over the launch of any new eatery. Kep Sweeney, a veteran investment analyst for the industry as well as a chef and successful restaurateur, reveals how the most fatal stumbling blocks often occur at the preopening, or deal, phase, when funding, partnerships, and a clear concept are developed and finalized.
The 'New Restaurant Entrepreneur' is solely devoted to this first phase of restaurant start-up, revealing the perfect combination of art and business planning that makes a new restaurant sizzle, instead of fizzle.