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    By: Naomi Klein

    $24.95
     
     
    ISBN
    9780006530404
    Date Released
    Binding
    Paperback
    Pages
    512
     

    Out of Print

    Description
    Taking Aim at the Brand Bullies.

    "If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In 'No Logo', Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, 'No Logo' is entirely engrossing and emphatic." - GQ

    With compelling accounts of the corporate invasion of our daily lives, and the growing backlash against it, this book is part cultural analysis, part political manifesto, and part journalistic expose.

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