With 1.3 billion mouths to feed, China's consumer market is larger than North America and Western Europe combined. Foreign companies are flocking there to both buy and sell. Now, the first book to present a coherent picture of China's emergence as a global economic power, One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known advisor, and the ultimate China business insider.
A Communist dictatorship determined to practice its own form of capitalism, China has long perplexed foreign investors, who find Chinese business practices opaque and contradictory. This definitive text navigates the treacherous waters of Chinese business, offering compelling narratives of personalities, business deals, and lessons learned-from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce.
With more than one hundred strategies for conducting business in China, this unprecedented account pairs practical lessons with the story of China's remarkable rise to power.