'An opportunity is as real an ingredient in business as raw materials, labour or finance - but it only exists when you can see it.'
Everybody assumes that he or she is opportunity-conscious - but is frequently only conscious of the need to be opportunity-conscious. For often what looks like an opportunity isn't one after all. Opportunities is a handbook which offers a total, systematic approach to opportunity-seeking at both corporate and executive levels. It is Edward de Bono's most significant contribution to business since he developed lateral thinking - and it should have just as much impact. Remember - 'Just before it comes into existence every business is an opportunity that someone has seen.'