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    Organising Knowledge

    By: Unknown

    QTY
    -+
    $150.99
     
     
    ISBN
    9780230523111
    Date Released
    Binding
    eBook
     
     

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    Description
    The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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