Osteoporosis: The Marketing Of Fear by Gill Sanson


ISBN
9780141006314
Published
Released
25 / 02 / 2002
Binding
Paperback
Pages
224
Dimensions
128 x 198 x 18mm

If you are a healthy woman of menopausal age you may be the unwitting target of a vast and successful marketing campaign.

Every year thousands of women are told they have low bone density. Hormone replacement therapy or other drugs are frequently recommended to prevent the onset of the debilitating disease, osteoporosis. Women are also bombarded with information about calcium and dairy products and their ability to prevent bone loss.

But how accurate is the diagnosis of "low bone density" and what is the probability of low bone density progressing to fracture later life? In this ground-breaking and challenging book based on published medical research, Gill Sanson questions the diagnosis, the treatment and the prevalence of a disease that was almost unheard of 30 years ago.
Mothers Day Catalogue 2024 x Book Frenzy
19.20
RRP: $24.00
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $24
Enter your Postcode or Suburb to view availability and delivery times.

You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.