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    Osteoporosis: The Marketing Of Fear

    By: Gill Sanson

    Date Released

    Out of Print

    If you are a healthy woman of menopausal age you may be the unwitting target of a vast and successful marketing campaign.

    Every year thousands of women are told they have low bone density. Hormone replacement therapy or other drugs are frequently recommended to prevent the onset of the debilitating disease, osteoporosis. Women are also bombarded with information about calcium and dairy products and their ability to prevent bone loss.

    But how accurate is the diagnosis of "low bone density" and what is the probability of low bone density progressing to fracture later life? In this ground-breaking and challenging book based on published medical research, Gill Sanson questions the diagnosis, the treatment and the prevalence of a disease that was almost unheard of 30 years ago.

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