We live in an age where electronic communication is the norm. The ability to communicate effectively via e-mail is a skill no individual can afford to ignore. Yet people are unsure how to write them, what tone to adopt, what language to use and what legal implications e-mail content has.
This book clarifies these points and includes information on:
- organisational procedures businesses can adopt in order to avoid e-mail overload
- step-by-step approaches to finding your way around e-mail software
- language in the electronic age
- nuts-and-bolts of writing different types of e-mail
- problems and possibilities of e-mail marketing
- electronic communication: law, libel and how far businesses can and should use e-mail surveillance.
