Personality Not Included

Personality Not Included by Rohit Bhargava
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$51.99
 
 


ISBN
9780071545211
Date Released
Binding
Hardcover
Pages
300
Dimensions
147 x 216 x 26mm

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Description
Information
Reveals the marketing potential of storytelling in an advertising strategy, explaining how trend-setting companies are repositioning their brands on blogs and on social networks while applying a strategic emphasis on projecting a corporate personality best suited to winning customer loyalty.
ISBN:
9780071545211
Publication Date:
31 / 03 / 2008
Pages:
300
Dimensions:
147 x 216 x 26mm

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