Persuasive Advertising

By: J. Armstrong

QTY
-+
$93.99
 
 
ISBN
9780230285804
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
ISBN:
9780230285804
Publication Date:
26 / 05 / 2010

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