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    Persuasive Advertising

    By: J. Armstrong

    QTY
    -+
    $95.99
     
     
    ISBN
    9780230285804
    Date Released
    Binding
    eBook
     
     

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    Description
    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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