Please Every Customer: Delivering Stellar Customer Service Across Cultures

By: Robert Lucas

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Deliver Valuable Service to a New World of Customers

As the economy globalizes, customers are becoming more and more diverse making your job harder than ever. Regardless of differences in values, age, abilities, and other factors, the pressure is on to deliver exceptional customer service every step of the way. Help is here.

Please Every Customer provides key information about how people of different cultures and groups communicate, view relationships, and value time—so you can provide the best service for each of your customer’s needs and expectations.

Whatever the nationality, age, or gender of your customer, Please Every Customer gives you the tools to:

Overcome differences in language

Recognize and accommodate customer needs

Make positive first impressions

Avoid stereotypes

Gain trust

Listen “actively”

Identify crucial nonverbal cues

The age-old customer-service maxim “the customer is always right” isn’t enough anymore. Use Please Every Customer as your road map to navigate the new world of customer service.
Publication Date:
24 / 03 / 2011

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