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    By: Sue Hershkowitz-Coore

    RRP: $16.99
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    Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

    With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

    Lists of power words and phrases

    Editing and revision techniques

    Tips on how to break bad news and achieve desired outcomes

    Advice on translating sales skills into copy

    Techniques for getting prospects to act by articulating their needs

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