Predatory Thinking by Dave Trott


Authors
Dave Trott
ISBN
9780230770669
Published
Released
03 / 06 / 2013
Binding
Hardcover
Pages
272
Dimensions
135 x 205mm

Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it – changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
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