Predatory Thinking

By: Dave Trott

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-+
$29.99
 
 
ISBN
9780230770669
Date Released
Binding
Hardcover
 
Dimensions
1556 x 235mm

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Description
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Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it – changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
ISBN:
9780230770669
Publication Date:
03 / 06 / 2013
Dimensions:
1556 x 235mm

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