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    Proactive Companies

    By: Leonardo Araujo, Rogerio Gava

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    -+
    $68.50
     
     
    ISBN
    9780230363014
    Date Released
    Binding
    eBook
     
     

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    Description
    Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

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