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    Product Strategy for High Technology Companies

    By: Michael McGrath

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    -+
    $62.99
    RRP: $73.99
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    ISBN
    9780071610346
    Date Released
    Binding
    eBook
     
     

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    Description
    One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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