Product Strategy for High Technology Companies

Product Strategy for High Technology Companies by Michael McGrath

By: Michael McGrath

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ISBN
9780071610346
Date Released
Binding
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
ISBN:
9780071610346
Publication Date:
02 / 11 / 2000

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