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JDRF
Strategic Management And Online Selling
Binding
Hardcover
ISBN13
9780415349949
ISBN10
041534994X
Pages
224
Dimensions
0 x 0 mm
Released
Availability
Out of Print
Strategic Management And Online Selling

Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, 'Strategic Management And Online Selling' also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Strategic Management And Online Selling also available as an eBook!

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