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Books > Computers > The Internet > eCommerce

Global Search Engine Marketing: Getting Better International Search Engine results
RRP*: $24.95
Binding
Paperback
ISBN13
9780789747884
Pages
320
Released
Availability
Available at our supplier.
Usually ships in 10 to 14 days.

Description

The only guide to global search engine marketing that targets both English-speaking and non-English speaking audiences

* An indispensable resource for companies of all types and sizes that operate internationally.
* Proven solutions for the unexpected challenges, customs, and technical and legal issues associated with marketing online to customers who don't speak English and live outside North America.
* Covers global pay-per-click, SEO, social media, mobile apps, multilingual web analytics, and more

For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there's a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing , two leading experts bring together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law.

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* RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
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