Psychology of Advertising

By: Wolfgang Stroebe

QTY
-+
$54.99
 
 
ISBN
9780203853238
Date Released
Binding
eBook
 
 

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Description
Information
This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?
ISBN:
9780203853238
Publication Date:
15 / 03 / 2010

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