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    Psychology of Advertising

    By: Wolfgang Stroebe

    QTY
    -+
    $55.99
     
     
    ISBN
    9780203853238
    Date Released
    Binding
    eBook
     
     

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    Description
    This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?

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