Psychology of Advertising

Psychology of Advertising by Bob M. Fennis

By: Bob M. Fennis

QTY
-+
$52.99
 
 
ISBN
9780203853238
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages "get across" and why?
ISBN:
9780203853238
Publication Date:
15 / 03 / 2010

You might also like