Psychology of Media and Politics

Psychology of Media and Politics by Erica Scharrer

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Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society. Issues addressed include: How powerful are the media in shaping political beliefs/judgment?How has this power changed in recent years?How does media influence voting behavior?To what extent do media opinions affect political decision making?Demonstrates the ways in which the media both constrain and facilitate democratic participationProvides insight into why individuals have varying levels of attention to and interest in politicsDiscusses such issues as political advertising, polls, debates, and journalists' pursuit of scandalDescribes why only some Americans turn out to vote in prominent electionsOffers a model of personal- versus social-level influences that extends beyond politics into other important topic areasBrings together research and theories from the fields of Communication, Psychology, and Political ScienceReviews hundreds of key sources, both historical and contemporary
Publication Date:
31 / 05 / 2005

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