Public Relations by Dan L. Lattimore & Suzette T. Heiman & Elizabeth L. Toth & Otis Baskin

By: Dan L. Lattimore & Suzette T. Heiman & Elizabeth L. Toth & Otis Baskin

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$432.95
 
 
ISBN
9780073512051
Date Released
Binding
Paperback
Pages
372
Dimensions
204 x 248 x 13mm

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Description
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"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
ISBN:
9780073512051
Publication Date:
15 / 06 / 2011
Pages:
372
Dimensions:
204 x 248 x 13mm

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