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    By: Richard Laermer & Mark Simmons

    $41.99
     
     
    ISBN
    9780061151101
    Date Released
    Binding
    Hardcover
    Pages
    225
     

    Out of Print

    Description
    Based on a premise that customers widely influence the economy using such tools as iPods and BlackBerries, a guide for marketing enthusiasts invites creative readers to overthrow outdated marketing methods while taking advantage of how today's customers directly interact with brands. 30,000 first printing.

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